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WGBY Mission Vision and Values


WGBY, a community-supported PBS member station, connects the people of our region. We educate, entertain, enrich lives and improve communities.


WGBY will use the unique power of storytelling to communicate ideas through images, sounds and words.

WGBY will be a valued partner with individuals and organizations that share our values – working together toward the common goal of building a stronger community through learning and understanding.

WGBY will be recognized locally and nationally for creating compelling content that advances our mission.


To realize our mission and vision we will adhere to the following values:


We will strive for the highest quality in our programming, outreach, facilities, and staffing.


As an institution and as individuals, we will adhere to the highest ethical standards. Our work products will be accurate and fairly represented.


We will respect the opinions, contributions and needs of all of our viewers and supporters. We will encourage and facilitate civil discourse within the community.

Inclusion and Diversity

We will provide programming and services that reflect the diversity of our community.


We will develop innovative approaches to address the dynamic needs of our community.


We will nurture and support the fundamental lifelong desire to learn and grow.