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Idea Channel - Do Knock-Offs Prove the Value of a Brand?

Do Knock-Offs Prove the Value of a Brand? Do Knock-Offs Prove the Value of a Brand?
We're willing to pay hundreds or thousands more for a specific brand name item, but sometimes it can be tempting to go the way of the knock-off for a fraction of the price. The counterfeit industry is huge and isn't going anywhere, and companies spend huge amounts to dissuade people from buying "...
http://video.pbs.org/widget/partnerplayer/2343807030/?player=WGBY-PBS&w=512&h=288&chapterbar=true&autoplay=false We're willing to pay hundreds or thousands more for a specific brand name item, but sometimes it can be tempting to go the way of the knock-off for a fraction of the price. The counterfeit industry is huge and isn't going anywhere, and companies spend huge amounts to dissuade people from buying "... /episodes/get/8228 /episode/8228 Idea Channel: Do Knock-Offs Prove the Value of a Brand? /episode-player/8228
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